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Model Awards

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  • 2010 4Runner
  • 2010 Avalon
  • 2010 Camry
  • 2010 Camry Hybrid
  • 2010 Corolla
  • 2010 FJ Cruiser
  • 2010 Highlander
  • 2010 Highlander Hybrid
  • 2010 Land Cruiser
  • 2010 Matrix
  • 2010 Prius
  • 2010 RAV4
  • 2010 Sequoia
  • 2010 Sienna
  • 2010 Tacoma
  • 2010 Tundra
  • 2010 Venza
  • 2010 Yaris


  • Intellichoice - 4Runner
    • Excellent Value

    (Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)


  • Intellichoice - 4Runner
    • Lowest Fuel Costs

    (Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)


  • Intellichoice - 4Runner
    • Lowest Operating Costs

    (Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)


  • Insurance Institute for Highway Safety
    • Highest possible frontal crash test rating in its class
    • Highest possible side crash test rating in its class

    (Disclaimer: Based on Insurance Institute for Highway Safety frontal offset crash test and side-impact crash test. Ratings only meaningful when comparing vehicles in the same weight class. www.iihs.org)


  • National Highway Traffic Safety Administration
    • Five-star rating in driver's frontal crash test
    • Five-star rating in front seat side-impact crash test
    • Five-star rating in rear seat side-impact crash test
    • Five-star rating in both side-impact crash tests
    • 4Runner received the top rating from the NHTSA in both side-impact crash tests
    • Five-star rating in driver's frontal and both side-impact crash tests

    (Disclaimer: NHTSA 2010 five-star rating. Crash test ratings only meaningful when comparing vehicles in the same weight class. www.safercar.gov)


  • R.L. Polk
    • 4Runner durability* is unbeatable. Whether it's at 10, 15, or 20 years, more 4Runners are still on the road today than any other midsize SUV.

    (Disclaimers: *Durability based on longevity. Based on R. L. Polk & Co. Vehicles in Operation registration statistics for MY1990/1995/2000 as of January 1, 2009.)


  • Intellichoice - Avalon
    • Best Overall Value of the Year

    (Disclaimer: 2010 IntelliChoice.com; Full-Size Car; IntelliChoice is a registered trademark of Automotive.com, LLC.)


  • Intellichoice - Avalon
    • Excellent Value

    (Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)


  • Intellichoice - Avalon
    • Highest Retained Value

    (Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)


  • Insurance Institute for Highway Safety
    • Highest possible frontal crash test rating in its class
    • Highest possible side-impact crash test rating in its class

    (Disclaimer: Based on Insurance Institute for Highway Safety frontal offset crash test and side-impact crash test. Ratings only meaningful when comparing vehicles in the same weight class. www.iihs.org)


  • National Highway Traffic Safety Administration
    • Five-star rating in driver's frontal crash test
    • Five-star rating in frontal passenger crash test
    • Five-star rating in both frontal crash tests
    • Five-star rating in front seat side-impact crash test
    • Five-star rating in rear seat side-impact crash test
    • Five-star rating in both frontal and side-impact crash test
    • Avalon received the top rating from NHTSA in both side-impact crash tests

    (Disclaimer: NHTSA 2010 five-star rating. Crash test ratings only meaningful when comparing vehicles in the same weight class. www.safercar.gov)


  • Intellichoice - Camry 4 Cylinder
    • Excellent Value

    (Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)


  • Intellichoice - Camry 4 Cylinder
    • Smart Choice - Ownership Costs

    (Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)


  • Intellichoice - Camry 4 Cylinder
    • Smart Choice - Retained Value

    (Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)


  • Insurance Institute for Highway Safety
    • Highest possible frontal crash test rating in its class
    • Highest possible side-impact crash test rating in its class
    • Highest-possible roof strength crash test rating in its class

    (Disclaimer: Based on Insurance Institute for Highway Safety frontal offset crash test and side-impact crash test. Ratings only meaningful when comparing vehicles in the same weight class. www.iihs.org)


  • National Highway Traffic Safety Administration
    • Five-star rating in frontal driver crash test
    • Five-star rating in frontal passenger crash test
    • Camry received the top rating from NHTSA in both frontal crash tests
    • Five-star rating in driver side-impact crash test
    • Five-star rating in rear passenger side-impact crash test
    • Camry received the top rating from NHTSA in both side-impact crash tests
    • Five-star rating in both frontal and side-impact crash tests

    (Disclaimer: NHTSA 2010 five-star rating. Crash test ratings only meaningful when comparing vehicles in the same weight class. www.safercar.gov)


  • R.L. Polk
    • 90% of all Toyota Camry's Sold Since 1994 are still on the road.

    (Disclaimers: Based on R. L. Polk & Co. U.S vehicles in operation registration statistics 1994 - 2010. Includes Camry Solara.)


  • U.S. News & World Report
    • Best Car for the Money

    (Disclaimer: U.S.News & World Report's Car Rankings at usnews.com/cars. Midsize Cars.)


  • Intellichoice - Camry Hybrid
    • Excellent Value

    (Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)


  • Intellichoice - Camry Hybrid
    • Smart Choice - Retained Value

    (Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)


  • Intellichoice - Camry Hybrid
    • Smart Choice - Fuel Costs

    (Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)


  • Insurance Institute for Highway Safety
    • Highest possible frontal crash test rating in its class
    • Highest possible side-impact crash test rating in its class
    • Highest-possible roof strength crash test rating in its class

    (Disclaimer: Based on Insurance Institute for Highway Safety frontal offset crash test and side-impact crash test. Ratings only meaningful when comparing vehicles in the same weight class. www.iihs.org)


  • National Highway Traffic Safety Administration
    • Five-star rating in frontal driver crash test
    • Five-star rating in frontal passenger crash test
    • Camry received the top rating from NHTSA in both frontal crash tests
    • Five-star rating in driver side-impact crash test
    • Five-star rating in rear passenger side-impact crash test
    • Camry received the top rating from NHTSA in both side-impact crash tests
    • Five-star rating in both frontal and side-impact crash tests

    (Disclaimer: NHTSA 2010 five-star rating. Crash test ratings only meaningful when comparing vehicles in the same weight class. www.safercar.gov)


  • Intellichoice - Corolla
    • Excellent Value

    (Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)


  • Intellichoice - Corolla
    • Highest Retained Value

    (Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)


  • Intellichoice - Corolla
    • Smart Choice - Ownership Costs

    (Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)


  • Insurance Institute for Highway Safety
    • Highest possible frontal crash test rating in its class
    • Highest possible side-impact crash test rating in its class
    • 2010 IIHS Top Safety Pick

    (Disclaimer: Based on Insurance Institute for Highway Safety frontal offset crash test and side-impact crash test. Ratings only meaningful when comparing vehicles in the same weight class. www.iihs.org)


  • National Highway Traffic Safety Administration
    • Five-star rating in driver side-impact crash test

    (Disclaimer: NHTSA 2010 five-star rating. Crash test ratings only meaningful when comparing vehicles in the same weight class. www.safercar.gov)


  • R.L. Polk
    • 80% of all Corollas sold since 1989 are still on the road

    (Disclaimer: Based on R. L. Polk & Co. U.S. vehicles in operation statistics 1994 - 2010 as of July 1, 2010. Includes Corolla Matrix.)


  • Cars.com
    • Best Deal for Commuters

    (Disclaimer: Cars.com)


  • Intellichoice - FJ Cruiser
    • Best Overall Value of the Year - Overall SUV/Crossover under $28,000

    (Disclaimer: 2010 IntelliChoice.com; Overall SUV/Crossover under $28,000; IntelliChoice is a registered trademark of Automotive.com, LLC.)


  • Intellichoice - FJ Cruiser
    • Excellent Value

    (Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)


  • Intellichoice - FJ Cruiser
    • Highest Retained Value

    (Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)


  • Intellichoice - FJ Cruiser
    • Lowest Ownership Costs

    (Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)


  • Insurance Institute for Highway Safety
    • Highest possible frontal crash test rating in its class
    • Highest possible side crash test rating in its class

    (Disclaimer: Based on Insurance Institute for Highway Safety frontal offset crash test and side-impact crash test. Ratings only meaningful when comparing vehicles in the same weight class. www.iihs.org)


  • National Highway Traffic Safety Administration
    • Five-star rating in driver's frontal crash test
    • Five-star rating in front seat side-impact crash test
    • Five-star rating in rear seat side-impact crash test
    • Five-star rating in both side-impact crash tests
    • FJ Cruiser received the top rating from the NHTSA in both side-impact crash tests

    (Disclaimer: NHTSA 2010 five-star rating. Crash test ratings only meaningful when comparing vehicles in the same weight class. www.safercar.gov)


  • Cars.com
    • Editor's Choice for Off-Roaders

    (Disclaimer: Cars.com)


  • U.S. News & World Report
    • Best Car for the Money

    (Disclaimer: U.S.News & World Report's Car Rankings at usnews.com/cars. Off-Road SUV.)


  • Cars.com
    • Editor's Choice for Large Families

    (Disclaimer: Cars.com)


  • Intellichoice - Highlander
    • Best Overall Value of the Year - Midsize Crossover

    (Disclaimer: 2010 IntelliChoice.com; Mid-Size Crossover; IntelliChoice is a registered trademark of Automotive.com, LLC.)


  • Intellichoice - Highlander
    • Excellent Value

    (Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)


  • Intellichoice - Highlander
    • Highest Retained Value

    (Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)


  • Insurance Institute for Highway Safety
    • Highest possible frontal crash test rating in its class
    • Highest possible side crash test rating in its class

    (Disclaimer: Based on Insurance Institute for Highway Safety frontal offset crash test and side-impact crash test. Ratings only meaningful when comparing vehicles in the same weight class. www.iihs.org)


  • National Highway Traffic Safety Administration
    • Five-star rating in front seat side-impact crash test
    • Five-star rating in rear seat side-impact crash test
    • Five-star rating in both side-impact crash tests
    • Five-star rating in driver's frontal crash test
    • Five-star rating in driver's frontal and both side-impact crash tests
    • Highlander received the top rating from NHTSA in both side-impact crash test
    • Highlander received the top rating from NHTSA in driver's frontal crash test

    (Disclaimer: NHTSA 2010 five-star rating. Crash test ratings only meaningful when comparing vehicles in the same weight class. www.safercar.gov)


  • Kelley Blue Book
    • 2010 Toyota Highlander was named Best Resale Value in its class by Kelley Blue Book's kbb.com

    (Disclaimer: For more information about the 2010 Best New Resale Value Vehicles from Kelley Blue Book’s kbb.com, visit www.kbb.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.)


  • Intellichoice - Highlander Hybrid
    • Best Overall Value of the Year - Midsize Crossover

    (Disclaimer: 2010 IntelliChoice.com; Mid-Size Crossover; IntelliChoice is a registered trademark of Automotive.com, LLC.)


  • Intellichoice - Highlander Hybrid
    • Excellent Value

    (Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)


  • Intellichoice - Highlander Hybrid
    • Highest Retained Value

    (Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)


  • Intellichoice - Highlander Hybrid
    • Lowest Fuel Costs

    (Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)


  • Intellichoice - Highlander Hybrid
    • Smart Choice - Operating Costs

    (Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)


  • Insurance Institute for Highway Safety
    • Highest possible frontal crash test rating in its class
    • Highest possible side crash test rating in its class

    (Disclaimer: Based on Insurance Institute for Highway Safety frontal offset crash test and side-impact crash test. Ratings only meaningful when comparing vehicles in the same weight class. www.iihs.org)


  • National Highway Traffic Safety Administration
    • Five-star rating in front seat side-impact crash test
    • Five-star rating in rear seat side-impact crash test
    • Five-star rating in both side-impact crash tests
    • Five-star rating in driver's frontal crash test
    • Five-star rating in driver's frontal and both side-impact crash tests
    • Highlander received the top rating from NHTSA in both side-impact crash test
    • Highlander received the top rating from NHTSA in driver's frontal crash test

    (Disclaimer: NHTSA 2010 five-star rating. Crash test ratings only meaningful when comparing vehicles in the same weight class. www.safercar.gov)


  • Kelley Blue Book
    • Highlander Hybrid was named a 2010 Top 10 Green Cars Vehicle by Kelley Blue Book's kbb.com

    (Disclaimer: For more information about the 2010 Top 10 Green Cars Vehicles from Kelley Blue Book’s kbb.com, visit www.kbb.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.)


  • Intellichoice - Land Cruiser
    • Excellent Value

    (Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)


  • Intellichoice - Land Cruiser
    • Highest Retained Value

    (Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)


  • U.S. News & World Report
    • Best Car for the Money

    (Disclaimer: U.S.News & World Report's Car Rankings at usnews.com/cars. Luxury Full Size SUV.)


  • Intellichoice - Matrix
    • Excellent Value

    (Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)


  • Intellichoice - Matrix
    • Smart Choice - Retained Value

    (Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)


  • Insurance Institute for Highway Safety
    • Highest possible frontal crash test rating in its class
    • Highest possible side-impact crash test rating in its class

    (Disclaimer: Based on Insurance Institute for Highway Safety frontal offset crash test and side-impact crash test. Ratings only meaningful when comparing vehicles in the same weight class. www.iihs.org)


  • National Highway Traffic Safety Administration
    • Five-star rating in driver's frontal crash test
    • Five-star rating in passenger frontal crash test
    • Five-star rating in front seat side-impact crash test
    • Five-star rating in both frontal and front seat side-impact crash test

    (Disclaimer: NHTSA 2010 five-star rating. Crash test ratings only meaningful when comparing vehicles in the same weight class. www.safercar.gov)


  • Cars.com
    • Editor's Choice for First-Time Drivers

    (Disclaimer: Cars.com)


  • Intellichoice - Prius
    • Best Overall Value of the Year - Car Under $24,000

    (Disclaimer: 2010 IntelliChoice.com; Overall Car under $24,000; IntelliChoice is a registered trademark of Automotive.com, LLC.)


  • Intellichoice - Prius
    • Excellent Value

    (Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)


  • Intellichoice - Prius
    • Highest Retained Value

    (Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)


  • Intellichoice - Prius
    • Lowest Fuel Costs

    (Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)


  • Intellichoice - Prius
    • Lowest Ownership Costs

    (Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)


  • Intellichoice - Prius
    • Lowest Operating Costs

    (Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)


  • Insurance Institute for Highway Safety
    • Highest possible frontal crash test rating in its class
    • Highest possible side-impact crash test rating in its class

    (Disclaimer: Based on Insurance Institute for Highway Safety frontal offset crash test and side-impact crash test. Ratings only meaningful when comparing vehicles in the same weight class. www.iihs.org)


  • National Highway Traffic Safety Administration
    • Five-star rating in driver side-impact crash test

    (Disclaimer: NHTSA 2010 five-star rating. Crash test ratings only meaningful when comparing vehicles in the same weight class. www.safercar.gov)


  • R.L. Polk
    • Toyota Prius has the highest owner loyalty of any mid-size car

    (Disclaimers: According to Polk statistics for the Mid/Full-size Car Category in the 2009 model year, Toyota Prius ranked highest by having the greatest percentage of households return to purchase or lease another Toyota Prius vehicle.)


  • Kelley Blue Book
    • 2010 Toyota Prius was named Best Resale Value in its class by Kelley Blue Book's kbb.com
    • Toyota Prius received a 2010 Best Resale Value Award from Kelley Blue Book's kbb.com

    (Disclaimer: Vehicle’s projected resale value is specific to the 2010 model year. For more information, go to Kelley Blue Book’s kbb.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.)


  • Kelley Blue Book
    • Prius was named a 2009 Top 10 Green Car by Kelley Blue Book's kbb.com

    (Disclaimer: For more information about the 2009 Top 10 Green Cars from Kelley Blue Book's kbb.com, visit www.kbb.com/green. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.)


  • U.S. News & World Report
    • Best Car for the Money

    (Disclaimer: U.S.News & World Report's Car Rankings at usnews.com/cars. Hybrid Cars.)


  • Cars.com
    • Best New Hybrid Hatchback
    • Editor's Choice for Commuters
    • Editor's Choice for Weekend Athletes
    • "Eco-Friendly" Car of the Year

    (Disclaimer: Cars.com)


  • MotorWeek
    • 2010 MotorWeek's Driver's Choice Award - Best of the Year
    • 2010 MotorWeek's Driver's Choice Award - Best Eco-Friendly

    (Disclaimer: MotorWeek)


  • Intellichoice - RAV4
    • Excellent Value

    (Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)


  • Intellichoice - RAV4
    • Highest Retained Value

    (Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)


  • Intellichoice - RAV4
    • Smart Choice - Ownership Costs

    (Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)


  • Insurance Institute for Highway Safety
    • Highest possible frontal crash test rating in its class
    • Highest possible side crash test rating in its class

    (Disclaimer: Based on Insurance Institute for Highway Safety frontal offset crash test and side-impact crash test. Ratings only meaningful when comparing vehicles in the same weight class. www.iihs.org)


  • National Highway Traffic Safety Administration
    • Five-star rating in driver's frontal crash test
    • Five-star rating in front seat side-impact crash test
    • Five-star rating in rear seat side-impact crash test
    • Five-star rating in both side-impact crash tests
    • RAV4 received the top rating from the NHTSA in both side-impact crash tests
    • Five-star rating in driver's frontal and both side-impact crash tests

    (Disclaimer: NHTSA 2010 five-star rating. Crash test ratings only meaningful when comparing vehicles in the same weight class. www.safercar.gov)


  • Kelley Blue Book
    • Toyota RAV4 received a 2010 Best Resale Value Award from Kelley Blue Book's kbb.com

    (Disclaimer: For more information about the 2010 Best New Resale Value Vehicles from Kelley Blue Book’s kbb.com, visit www.kbb.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.)


  • Intellichoice - Sequoia
    • Best Overall Value of the Year - Full Size SUV

    (Disclaimer: 2010 IntelliChoice.com; Full Size SUV; IntelliChoice is a registered trademark of Automotive.com, LLC.)


  • Intellichoice - Sequoia
    • Excellent Value

    (Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)


  • Intellichoice - Sequoia
    • Smart Choice - Retained Value

    (Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)


  • National Highway Traffic Safety Administration
    • Five-star rating in driver's frontal crash test
    • Sequoia received the highest NHTSA driver's frontal crash test rating possible

    (Disclaimer: NHTSA 2010 five-star rating. Crash test ratings only meaningful when comparing vehicles in the same weight class. www.safercar.gov)


  • U.S. News & World Report
    • Best Car for the Money

    (Disclaimer: U.S.News & World Report's Car Rankings at usnews.com/cars. Full Size SUV.)


  • Intellichoice - Sienna
    • Best Overall Value of the Year - Van

    (Disclaimer: 2010 IntelliChoice.com; Van; IntelliChoice is a registered trademark of Automotive.com, LLC.)


  • Intellichoice - Sienna
    • Excellent Value

    (Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)


  • Intellichoice - Sienna
    • Highest Retained Value

    (Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)


  • Insurance Institute for Highway Safety
    • Highest possible frontal crash test rating in its class
    • Highest possible side-impact crash test rating in its class

    (Disclaimer: Based on Insurance Institute for Highway Safety frontal offset crash test and side-impact crash test. Ratings only meaningful when comparing vehicles in the same weight class. www.iihs.org)


  • National Highway Traffic Safety Administration
    • Five-star rating in frontal passenger crash test
    • Five-star rating in front seat side-impact crash test
    • Five-star rating in rear seat side-impact crash test
    • Five-star rating in both side-impact crash tests
    • Five-star rating in frontal passenger and both side-impact crash tests
    • Sienna received the top rating from the NHTSA in both side-impact crash tests

    (Disclaimer: NHTSA 2010 five-star rating. Crash test ratings only meaningful when comparing vehicles in the same weight class. www.safercar.gov)


  • Kelley Blue Book
    • 2010 Toyota Sienna was named Best Resale Value in its class by Kelley Blue Book's kbb.com

    (Disclaimer: Vehicle’s projected resale value is specific to the 2010 model year. For more information, go to Kelley Blue Book’s kbb.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.)


  • Cars.com
    • Best Deal for Big Families

    (Disclaimer: Cars.com)


  • Cars.com
    • Best Deal for Hard Workers
    • Editor's Choice for First-Time Drivers

    (Disclaimer: Cars.com)


  • Intellichoice - Tacoma
    • Best Overall Value of the Year - Truck Under $28,000

    (Disclaimer: 2010 IntelliChoice.com; Overall Truck under $28,000; IntelliChoice is a registered trademark of Automotive.com, LLC.)


  • Intellichoice - Tacoma
    • Excellent Value

    (Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)


  • Intellichoice - Tacoma Regular Cab
    • Lowest Ownership Costs

    (Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)


  • Intellichoice - Tacoma Regular/Access Cab
    • Smart Choice - Retained Value

    (Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)


  • Intellichoice - Tacoma Regular Cab
    • Smart Choice - Fuel Costs

    (Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)


  • Intellichoice - Tacoma Regular Cab
    • Smart Choice - Operating Costs

    (Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)


  • Intellichoice - Tacoma Double Cab
    • Highest Retained Value

    (Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)


  • Insurance Institute for Highway Safety
    • Highest possible frontal crash test rating in its class
    • Highest possible side crash test rating in its class

    (Disclaimer: Based on Insurance Institute for Highway Safety frontal offset crash test and side-impact crash test. Ratings only meaningful when comparing vehicles in the same weight class. www.iihs.org)


  • National Highway Traffic Safety Administration
    • Five-star rating in both frontal and side-impact crash tests
    • Tacoma received the top rating from the NHTSA in both side-impact crash tests
    • Five-star rating in front seat side-impact crash test
    • Five-star rating in rear seat side-impact crash test
    • Five-star rating in both side-impact crash tests
    • Tacoma received the highest rating from the NHTSA in both frontal crash tests
    • Five-star rating in driver's frontal crash test
    • Five-star rating in frontal passenger crash test

    (Disclaimer: NHTSA 2010 five-star rating. Crash test ratings only meaningful when comparing vehicles in the same weight class. www.safercar.gov)


  • Kelley Blue Book
    • 2010 Toyota Tacoma was named Best Resale Value in its class by Kelley Blue Book's kbb.com
    • Toyota Tacoma received a 2010 Best Resale Value Award from Kelley Blue Book's kbb.com

    (Disclaimer: Vehicle’s projected resale value is specific to the 2010 model year. For more information, go to Kelley Blue Book’s kbb.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.)


  • U.S. News & World Report
    • Best Car for the Money

    (Disclaimer: U.S.News & World Report's Car Rankings at usnews.com/cars. Compact Pickups.)


  • Intellichoice - Tundra
    • Excellent Value

    (Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)


  • Intellichoice - Tundra
    • Highest Retained Value

    (Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)


  • Intellichoice - Tundra Regular Cab
    • Lowest Ownership Costs

    (Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)


  • Insurance Institute for Highway Safety
    • Highest possible frontal crash test rating in its class
    • Highest possible side crash test rating in its class

    (Disclaimer: Based on Insurance Institute for Highway Safety frontal offset crash test and side-impact crash test. Ratings only meaningful when comparing vehicles in the same weight class. www.iihs.org)


  • National Highway Traffic Safety Administration
    • Tundra received the top rating from the NHTSA in both frontal crash tests
    • Five-star rating in driver's frontal crash test
    • Five-star rating in frontal passenger crash test

    (Disclaimer: NHTSA 2010 five-star rating. Crash test ratings only meaningful when comparing vehicles in the same weight class. www.safercar.gov)


  • Intellichoice - Venza
    • Excellent Value

    (Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)


  • Intellichoice - Venza
    • Lowest Ownership Costs

    (Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)


  • Intellichoice - Venza
    • Best Bet - Retained Value

    (Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)


  • Insurance Institute for Highway Safety
    • Highest possible frontal crash test rating in its class
    • Highest possible side crash test rating in its class

    (Disclaimer: Based on Insurance Institute for Highway Safety frontal offset crash test and side-impact crash test. Ratings only meaningful when comparing vehicles in the same weight class. www.iihs.org)


  • National Highway Traffic Safety Administration
    • Five-star rating in driver's frontal crash test
    • Five-star rating in frontal passenger crash test
    • Five-star rating in both frontal crash tests
    • Five-star rating in front seat side-impact crash test
    • Five-star rating in rear seat side-impact crash test
    • Five-star rating in both side-impact crash tests
    • Five-star rating in both frontal and side-impact crash tests
    • Venza received the top rating from NHTSA in both side impact crash tests

    (Disclaimer: NHTSA 2010 five-star rating. Crash test ratings only meaningful when comparing vehicles in the same weight class. www.safercar.gov)


  • U.S. News & World Report
    • Best Car for the Money

    (Disclaimer: U.S.News & World Report's Car Rankings at usnews.com/cars. Midsize Crossover.)


  • Intellichoice - Yaris
    • Best Overall Value of the Year - Subcompact Car

    (Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)


  • Intellichoice - Yaris Hatchback
    • Excellent Value

    (Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)


  • Intellichoice - Yaris Hatchback
    • Lowest Operating Costs

    (Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)


  • Intellichoice - Yaris Hatchback
    • Lowest Ownership Costs

    (Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)


  • Intellichoice - Yaris Hatchback
    • Lowest Fuel Costs

    (Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)


  • Intellichoice - Yaris Hatchback
    • Highest Retained Value

    (Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)


  • Intellichoice - Yaris Sedan
    • Lowest Operating Costs

    (Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)


  • Intellichoice - Yaris Sedan
    • Lowest Fuel Costs

    (Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)


  • Intellichoice - Yaris Sedan
    • Smart Choice - Ownership Costs

    (Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)


  • Intellichoice - Yaris Sedan
    • Smart Choice - Retained Value

    (Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)


  • Insurance Institute for Highway Safety
    • Highest possible frontal crash test rating in its class
    • Highest possible side-impact crash test rating in its class

    (Disclaimer: Based on Insurance Institute for Highway Safety frontal offset crash test and side-impact crash test. Ratings only meaningful when comparing vehicles in the same weight class. www.iihs.org)


  • Cars.com
    • Best Deal for First-Time Drivers

    (Disclaimer: Cars.com)

**Picture may not represent actual vehicle. Price varies based on Trim Levels and Options. See Dealer for in-stock inventory & actual selling price. All prices plus tax, title & license with approved credit. MSRP does not include delivery, processing, or handling fees.

Fred Haas Local: (281) 357-4000